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Qube Wire drives Kabali release across 3,500 screens worldwide

Web-based key management system simplifies the handling of digital cinema keys for wide Indian feature release

Chennai, July 22, 2016: Kabali, the latest Indian Superstar Rajinikanth’s movie that has been creating mass hysteria for several weeks, finally released across the globe on July 22 and set several box office records. The movie, directed by Pa Ranjith and produced by Kalaippuli S Thanu under his V Creations banner, has pioneered the use of Qube Wire, to issue over 18,000 KDMs worldwide in over 3,500 screens across 2,400 sites.

Qube Wire is a revolutionary technology for the distribution of DCPs across the world in a uniform, scalable and cost-effective manner. It helps remove the pain points of KDM management, and DCP duplication and delivery while reducing costs across the board. Its easy-to-use, highly secure web interface allows content owners and distributors to select theatres and send their content and keys. It efficiently handles content upload and management as well as long-term archival. Other patent-pending features include the ability to assign movie rights to specific territories and enforce multi-level approvals for KDM requests. Qube Wire efficiently combines both online and physical delivery to make the service available over a wider region, while centrally managing data flow to ensure quick, secure and cost-effective delivery of content and keys.

Kalaipuli S Thaanu, the producer of Kabali, was impressed by the Qube Wire technology: “I was amazed at the ease of use of Qube Wire and how well it has handled the scale of this movie’s release. Kudos to the Qube team for this pioneering product which I believe is quite revolutionary.”