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Qube Cinema debuts 'Qube Wire' content-delivery system

FilmJournal.com

Qube Cinema announced the international rollout of “Qube Wire,” an online digital cinema distribution service that aims to eliminate the process of physical Digital Cinema Package (DCP) transportation. Targeted at the international filmmaking community, Qube Wire offers users a secure, patent-pending service to issue KDMs and digitally transport DCPs to theatres globally, having completed a highly successful beta-testing phase in India this year. Now in its initial launch, the service offers a simple and secure online way of issuing KDMs to cinemas worldwide. This will be followed by a commercial launch in Q1 2017 that will enable the global distribution of DCPs with a unique approach to last-mile delivery.

Qube Wire aims to revolutionize the relationship between producers and distributors, offering filmmakers online access to over 120,000 screens around the world that are reachable via the platform, built through partnerships with key international digital-cinema companies. The database and KDM assignment functionality is now available to the industry as part of its international launch plans.

Through a highly secure web interface with an award-winning security design using Thales Hardware Security Modules [HSMs], the new platform allows filmmakers to quickly generate as many Key Delivery Messages (KDMs) as required for their encrypted Digital Cinema Packages. Other patent-pending features already rolled out include the ability to assign movie rights to specific territories and enforce multi-level approvals for KDM requests.

Qube Wire successfully issued a trial on the Indian film Kabali earlier this year. Using Qube Wire software, the film issued over 18,000 KDMs worldwide in over 3,500 screens across 2,400 sites.

Senthil Kumar and Jayendra Panchapakesan, co-founders of Qube Cinema, said of the new offering: “Following the success of the Qube Wire testing phase in India, we are thrilled that we’re finally able to unveil our offering on an international scale. Our comprehensive database and highly secure web offering will be invaluable for global content owners, independent filmmakers, distributors and people involved in post-production, who will no longer have to search for server certificates or physically transport DCPs globally—giving them the power to navigate their own distribution methods with ease."