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Real Image Media Technologies installs 4K systems for Novelty Talkies, Aliganj

Qube Cinema converts first single screen in North India to 4K digital.

Real Image Media Technologies Pvt Ltd is pleased to announce the successful installation of Qube Cinema 4K 3D systems at Lucknow’s Novelty Talkies, the first single screen in North India. Novelty Talkies is the premium single screen in all of Uttar Pradesh, offering audiences in the area a quality movie-viewing experience, with large screens and digital surround sound.

Novelty Talkies now joins 3258 Qube Theatres in India in providing audiences a world-class digital cinema experience.  “Novelty Talkies chose to work with Qube Cinema because of its quality equipment and excellent support and service across all parts of India. Qube has a strong presence in all states and an experienced and reliable team to work with,” said Ajay Gupta, Owner, Novelty Talkies.

A key destination for cinema-lovers in Lucknow, Novelty Talkies is at the forefront of technological innovation amongst all single-screens in north India. The installation of a Barco 32 B 4K system (world’s largest projector) with Qube XP-I IMB is a step in that direction, to continue to provide the best cinema experience in that market.

From an audience perspective, 4K offers improved quality: unprecedented levels of resolution and contrast and, ultimately, a much more dynamic, engaging and immersive entertainment experience in a movie theatre. Top of the line Barco projectors guarantee razor-sharp images combined with consistent uniformity, rich contrast and vibrant, accurate colors. High frame rate (HFR) technology projects movies at a frame rate that is twice what’s seen in today’s cinemas. As a result, viewers see less flicker, motion blur and stuttered movement. The improvements to 3D movies are dramatic - creating ultra-realistic movie going experiences.

Both 4K and HFR are made possible by the IMB (Integrated Media block) installed in the projector. With an IMB, the content decryption takes place inside the projector making piracy tougher. The new link between server and projector / IMB is not only more secure and reliable, but also faster.

“It is a privilege for us to partner with Novelty Talkies on this new installation. We are very happy to provide a fantastic movie-viewing experience for Lucknow audiences with the installation of the new projection system. We hope to continue our association with Novelty Talkies, one of the premium cinemas in North India, for years to come,” said Arvind Ranganathan, CEO, Real Image Media Technologies.

“We have a significant presence on this market and we are honoured to build this tremendous association with Novelty Talkies for whom we have the utmost respect as a high quality group.  We are really proud that Qube Cinema converted the first single screen in North India to 4K digital," said Abel Garamhegyi, Managing Director at Barco India.