You are here
Qube Cinema Network today showcased the power of the cinema theatre as an advertising medium while conducting the draw for winners of the first ever SMS ad contest run on a cinema network. Long neglected, with digitisation, the cinema theatres have now become a remotely addressable and accountable medium whose impact on the consumer has been proven to be over 8 times that of TV through international research.
The draw, selected by Parvathy Omanakuttan and Sudhanshu Pandey, stars of Billa 2, declared 5 winners from 18,000+ correct answers received to the Qube Cinema Network Audio contest from across Tamilnadu. The winners will receive the advertised 5.1 channel home theatre system each!
DCI-Compliant XP-D Server Provides Upgrade Options to Stereoscopic HFR 3D and 4K
Burbank, CA: June 19, 2012… Qube Cinema announced the release of version 3.0 server software for its digital cinema servers. The new digital cinema server software platform is used in both the Qube XP-I as well as the XP-D, which recently passed the DCI Compliance Test Plan (CTP).
Demonstrating Immediate Solutions for Exhibitors and Giant Screen Theaters
May 25, 2012… Qube Cinema will demo the high-frame-rate (HFR) and high-bit-rate (HBR) capabilities of the Qube XP-I server and Qube Xi Integrated Media Block (IMB) to the European audience at CineEurope, June 18-21 in Barcelona.
A single Qube XP-I server running a single DCP can now drive a combined 240 fps stereoscopic projection, sending 120 fps per eye to each of two Qube Xi IMBs in two projectors. With throughput to play back at 1,000 Mbps, a single Qube XP-I server is capable of multi-IMB sync, delivering 4K content to two Qube Xi IMBs in two projectors, with both images in perfect frame synchronization.
Qube Cinema will demonstrate the high-frame-rate (HFR) and high-bit-rate (HBR) capabilities of its Qube XP-I server and the assiciated Qube Xi Integrated Media Block (IMB) at CineEurope Booth 301 (June 18-21, 2012) in Barcelona, Spain.
A single Qube XP-I server playing a single DCP can now drive a combined 240 frames per second stereoscopic 3D projection, sending 120 fps to each eye through two Qube Xi IMBs installed in two projectors. With throughput to play back up to 1,000 Mbps, a single Qube XP-I server is capable of multi-media blocks sync, delivering 4K content to two Qube Xi IMBs in two projectors, with both images in perfect frame synchronisation.
New Technologies Represent Major Milestones in Digital Projection
Qube Cinema demonstrated a series of industry firsts at CinemaCon in Las Vegas recently, including multi-IMB sync, 3D projections running at 120 fps per eye (240 fps total), and a special demonstration of new laser projection technology from Barco.
On the show floor, Qube demonstrated multi-IMB synchronization, delivering 4K content from a single Qube XP-I server to two Qube Xi 4K Integrated Media Blocks (IMBs) in two Barco DP4K-32B projectors; both images were in perfect frame synchronization.
Streaming High Frame Rate Stereoscopic Content from One DCP to Dual Projectors
Today at CinemaCon, Qube Cinema demonstrated dual-projector 120 fps stereoscopic 3D playback during the Filmmaker’s Lunch with a panel that included Ang Lee and Martin Scorsese.
The demonstration used two stacked Barco projectors to show a combined 240 fps projection driven by a single Qube XP-I server sending 120 fps per eye to the Qube Xi IMBs in the two projectors. The demonstration featured test footage from the Fraunhofer Institute.
Qube XP-D Servers with Barco Projectors Installed in 39 Screens
Digital cinema technology leader Qube Cinema will install 39 Qube XP-D servers for Kuwait’s main theatrical distributor – Kuwait National Cinema Company (KNCC) – completing the chain’s transition to digital cinema. Previously, Qube Cinema had partnered with KNCC to convert an additional 15 screens.
Delivering Full 4K Review Capabilities to Postproduction with Quad 3G
Qube Cinema, a world leader in 4K digital cinema technologies, will introduce the new Quad 3G interface for digital cinema projectors at the NAB Show next week in Las Vegas. The Quad 3G interface allows for integrated postproduction and digital cinema mastering workflows. Facilities can use one projector setup for both HD-4K uncompressed color grading and 2K-4K digital cinema playback providing a comprehensive review and quality control solution from one system.
As reported at DCinemaToday.com
The first commercial installation of Qube Cinema’s single-server 4K 3D system has been completed at the Houston Museum of Natural Science. Using a single Qube XP-I server, the new configuration streams 4K image data to two Barco 4K projectors each with its own Qube Xi 4K Integrated Media Block (IMB). Visitors can now enjoy stunning 3D digital imagery on the giant screen, delivered from a system that is much easier to operate than the 70 mm film setup the museum used previously.