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03-08-2016, Monday, 1 August 2016

Only change is permanent. And the film industry is a standing example for this, witnessing revolutionary changes in the form of technology.

From silent cinema to talkies, then from black & white to colour, reels to digital filmmaking, 3D, photo realistic and motion capture - Kollywood stands a witness to all this.

And one major change filmdom saw recently was the way films were released. Gone are those days when reel prints were manually distributed by individuals. Then came qube where the prints were transferred using expensive hard disks or via satellite. But now arrives Qube wire.

03-08-2016 Jul 26, 2016

Kabali, the new film featuring Indian superstar Rajinikanth, opened across the globe on July 22, setting box-office records. Directed by Pa Ranjith and produced by Kalaippuli S Thanu under his V Creations banner, the movie pioneered the use of Qube Wire to issue over 18,000 KDMs (Key Delivery Messages) worldwide in over 3,500 screens across 2,400 sites.


The Hindu, July 30, 2016

A look at Qube Wire, the revolutionary web-based key management system that facilitated the massive 3,500-screen release of Kabali

31-07-2016 July 29, 2016

At 65, Rajinikanth is the undisputed king of the Tamil box office and the makers of his films spare no efforts to cash in on his popularity.
His opening records remain unparalleled, compelling producers and theatre owners to release his films in the maximum number of screens available to meet the ticket demand. As humongous a challenge as it may seem for any producer, the process has now been made comparatively easier with Qube Wire. It is a platform that enables its user to control, distribute and release the film in a location and screen of their choice, all of which was done manually before.


Qube Cinema helped release Kabali in 3500 screens across the globe Wednesday, July 27, 2016 

“That’s the best thing about movies,” says Senthil Kumar, co-founder of Qube Cinema, “that you watch them but don’t have to bother about the kind of technology which goes into it.”

Senthil, however, has to bother about it, for his Chennai-based company has spearheaded the revolution in film production and distribution technology not just in India, but also the world. And with the success of Kabali, which was released on a massive scale across the globe with the help of a new distribution platform created by Qube, the company is now reaching new frontiers.


Web-based key management system simplifies the handling of digital cinema keys for wide Indian feature release

Chennai, July 22, 2016: Kabali, the latest Indian Superstar Rajinikanth’s movie that has been creating mass hysteria for several weeks, finally released across the globe on July 22 and set several box office records. The movie, directed by Pa Ranjith and produced by Kalaippuli S Thanu under his V Creations banner, has pioneered the use of Qube Wire, to issue over 18,000 KDMs worldwide in over 3,500 screens across 2,400 sites.


The Hindu, May 21, 2016

With illegal copies of new films continuing to flood the market, the Tamil film industry is desperately in need of a crackdown

19-05-2016 on May 15,2016

Suriya’s latest film 24 directed by Vikram Kumar is running successfully all over. But, the pirated print of the film had come to internet sites on the first day itself. That was removed after the complaints from the team of the film to the cyber cell. But some days later, the pirated print came again and this time came in the streets of Bangalore in the form of CDs and DVD’s.

Gjanavel Raja, one who produced this film along with Suriya had started a strike by fasting by demanding action against this issue which is killing cinema industry. The QUBE Digital, satellite partner of the film claims that they found out from where the pirated print come out to the streets of Bangalore.


IndiaGlitz [Saturday, May 14, 2016]

Producer K.E.Gnanavel Raja of Studio Green banner conducted a hunger protest to put an end to piracy which has been a threat to the Tamil film business over the years. His recent big release '24' starring Suriya in triple roles has also become the victim of piracy mongers as the pirated online copies of the film have been identified.

Now in a shocking revelation it has been confirmed that the pirated version was shot at the film's screening on its release day in PVR Cinemas in Bangalore. The Qube Cinema Network has analyzed the pirated copy and found that the copy was shot during the 9 am show on May 6 2016 at a PVR screen in Orion Mall, Bangalore.

Published: 31st December 2015 , The New Indian Express
CHENNAI: Say IMAX in Chennai these days and people go ga-ga. You can’t blame them, considering how larger-than-life this latest big screen experience is. And this craze for new developments in cinema has been consistent from the days when film reels were wound and played by hand, especially in a cinema-crazy land like Chennai.