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First ever Cinema Ad SMS Contest on Qube Cinema Network
Published on Tue, 2012-07-03 05:51
Qube Cinema Network today showcased the power of the cinema theatre as an advertising medium while conducting the draw for winners of the first ever SMS ad contest run on a cinema network. Long neglected, with digitisation, the cinema theatres have now become a remotely addressable and accountable medium whose impact on the consumer has been proven to be over 8 times that of TV through international research.
The draw, selected by Parvathy Omanakuttan and Sudhanshu Pandey, stars of Billa 2, declared 5 winners from 18,000+ correct answers received to the Qube Cinema Network Audio contest from across Tamilnadu. The winners will receive the advertised 5.1 channel home theatre system each!
Parvathy Omanakuttan & Sudhanshu Pandey, the stars of Billa 2, are also anticipated to give away the prizes in the respective cities / towns in the coming weeks to the release of Billa 2, the movie in Tamilnadu.
"SMS contests apart, the consumer engagement opportunities for advertisers abound in a cinema theatre environment and, with power of a network that rivals TV and is possibly the second best in terms of effective reach in TN, the Qube Cinema Network has ushered in the resurgence of cinema as a powerful adjunct channel medium, as it always used to be in the times before TV”, said Mr. M.S. Rajagopalan, President QCN.
"With the popularity that has been brought back to the cinema theatre as an advertising medium by Qube Cinema Network, we expect in time for this advertising opportunity from a network perspective to become a stable and predictable revenue earner for the theatres, alleviating the somewhat risk based revenue opportunity of the movie screening itself”, said Mr. Arvind Ranganathan, CEO Real Image, the company behind the Qube Cinema Network across India.