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Boost to local film and cinema industry

Qube Digital Cinema System already adopted by 30 cinemas here and this could increase ten-fold

A NEW digital cinema mastering service from the United Kingdom, called Qube Digital Cinema System in two-dimensional (2D) and three-dimensional (3D) formats, has already been adopted by 30 cinemas in Malaysia and the expectations are that eventually up to 300 cinemas here will do so.
The system was officially launched on Tuesday at the National Film Development Corporation Malaysia (Finas) in Ampang, Selangor.

Distributed by D’Cinema Sdn Bhd and supported by Finas, the system comes with 5.1 Sound Digital Technology mastering facilities and offers products that are innovative, powerful, reliable and cost-effective for local producers and film-makers.

The launch was officiated by Deputy Information, Communications and Culture Minister Datuk Maglin Dennis D’Cruz and present was D’Cinema chief executive officer Ravi Maraz.

The local film industry is expected to adopt this medium digital technology for quality images and audio.

Qube Digital Cinema System as already been used in over 4,500 cinemas around the world including Australia, India, Singapore, South Korea and US.

“Globally, movie production is increasingly becoming digital. Many movies are now available only in digital versions. Our goal is to install Qube Digital Cinema System in 2D and 3D in up to 300 cinemas throughout Malaysia,” said Maraz, adding that 30 cinemas here have already adopted this technology.

“This technology can be very profitable for the film and production industry, especially in Malaysia as this technology can save postproduction costs, at 60 per cent lower than the cost of the existing post-production now. This motif is encouraged by the government of Malaysia to achieve the status of local films to increase the creativeness of 2D and 3D, 5.1 Sound Digital Technology here.”

Furthermore, Qube Digital Cinema System offers antipiracy features with a special encrypted format called forensic watermarking to help combat piracy especially for Malaysian-made films.

THURSDAY, JULY 26, 2012