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CHENNAI: S Meghavannan and his friends may not have been able to see R Madhavan in action in the film 'Vikram Veda', but the group of blind boys could certainly feel every pulsating moment of it on Thursday thanks to Ability foundation's screening of the film with audio descriptions.


Pro Audio Asia, July/August 2017

Film and technology in India has undergone a considerable change since Senthil Kumar embarked on a computer science degree at the Regional Engineering College, now the National Institute of Technology, Tiruchirappalli, in 1982. At that time, Mr Kumar – who had a fascination for technology – was one of the first batch of computer science undergraduates in the country. He also found himself gravitating towards the technical processes of the films his father – a Tamil director – was working on, particularly the audio component.


Qube Cinema, a leading provider of end-to-end digital cinema technology, is showcasing the Justickets and Cheers platforms at CineEurope in Barcelona, Spain.

Justickets ( has innovated in the online movie ticketing space in India with a flexible and scalable architecture that handles thousands of screens and has sold millions of tickets. A unique feature of Justickets is Assisted Bookings, which allows users to book tickets for their favorite movie months before sales open. Justickets has native iOS and Android apps.


Qube Cinema will showcase the Qube Wire DCP delivery and KDM management service at CineEurope in Barcelona. Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the tradeshow floor.

Qube Cinema also invites cinema chains to sign up on Qube Wire to receive a free license of QubeMaster Xpress or QubeMaster Xport to create their own pre-show content DCPs on Windows or Macintosh computers.

Qube Wire will now offer DCP distributionservices to all customers on a commercial basis from July 2017. Qube Wire offers global coverage by working with numerous partners across the world for both electronic and hard-drive delivery of DCPs.


Qube Wire drives release across 63 countries, 2073 theatres and 13000+ screens worldwide

The epic blockbuster “Baahubali 2: The Conclusion” directed by S.S. Rajamouli and produced by Arka Mediaworks has gone on to become the highest grossing Indian movie with earnings of over $260 million at this time. The movie successfully used the Qube Wire ecosystem for the international release in 4 languages and 34 international versions across 63 countries, in 2,073 theatres comprising 13,000+ screens. Arka Mediaworks made 232 rights assignments within Qube Wire to the eight companies that handled distribution of the movie worldwide. About 60,000 KDMs were generated, and over 2,000 DCP deliveries made.

Qube Cinema Inc, announced the appointment of  Mark Waterston as Vice President, Operations. Mark Waterston comes to Qube with over a decade of experience in entertainment, global operations, and digital content production and distribution.  He most recently served as Vice President, Business Development for LaboDigital and as the General Manager for 
LaboDigital’s Los Angeles facility.  Prior to that, he worked at Deluxe Digital Cinema, where he oversaw process improvement and the implementation of emerging technologies in the field.  He began his career as an officer in the United States Navy.

Qube Cinema, a leading international manufacturer and provider of end-to-end digital cinema technology, announced the appointment of Digima srl, as a distributor for Italy and Switzerland.

“We feel proud to be entrusted with the great products in the Qube Cinema stable. Both the companies have many synergies, and we’re looking forward to investing resources and capacity into growing the Qube footprint in Italy and Switzerland,” said Marco Giorgi, president of Digima.

EXCLUSIVE: Tech company lands official distribution partnership.

Qube Wire has become the official distribution partner for the 15th annual Indian Film Festival Of Los Angeles (IFFLA) that kicked off on Wednesday night.

The new digital cinema distribution service from Qube Cinema will manage DCPs and Key Delivery Messages (KDMs) of all film screenings throughout the festival.

The digital platform will act as a centrally operated hub for all content, transforming the distribution process and ensuring KDMs are targeted to the correct screens.

From setting up a post-production facility to changing movie distribution globally, Senthil Kumar and Jayendra Panchapakesan have brought Qube Cinema Technologies a long way.
Chennai-based Senthil Kumar was fascinated by technology even when as a youngster. It was no wonder then that he was amongst the very first batch of students who enrolled to study computer science at Trichy’s Regional Engineering College in 1982. Around that time, his father, Arun Veerappan, who owned AVM Studios, was directing a movie and Kumar got interested in the technical aspect of filmmaking, specifically sound. 
28-03-2017, CinemaCon, Las Vegas—Mar 27, 2017
See Qube Wire at Booth # 2824A to understand why digital cinema distribution has never been easier
Qube Cinema announced the commercial launch of the Qube Wire DCP delivery service at CinemaCon 2017 in Las Vegas.
Product demonstrations will be available to delegates at Qube Cinema’s booth # 2824A on the trade show floor. Over the last several months, Qube Wire has been operational with over 500 companies across the world using the KDM generation services of the platform during its beta test phase.